Intellectual Property Protection, Hongrun in Actio
Intellectual property is the soul of an enterprise, fundamental to its survival and of an extreme importance to its development. Hong Run Precision Instruments Co., Ltd. is a national high and new tech enterprise combing R&D and production of industrial automation products. Currently, it is a national pilot enterprise for intellectual property with more than 400 national patents and over 60 software copyright registrations. With years' efforts, its brand "Hong Run" has become a well-known trademark in the industry. However, with enlargement of the brand popularity of Hong Run, certain illegal companies attempted to benefit from the brand of Hong Run by means of illicit competition, such as free riding, despising laws and infringing upon interests of Hong Run. Ji Run Automation Instruments Co., Ltd. in Ji'ning, Shandong Province is one of them. The company did business in dishonest ways instead of striving hard to build its own brand. It counterfeited products of Hong Run, used the brand, company name and product models of Hong Run freely and even sold their counterfeited products in the market openly. When its illegal acts were discovered by Hong Run, it hastily changed its name from Jining Hong Run to Jining Ji Run to hide its shameful conduct.
The evil can never prevail over the good, fish eyes cannot be passed off for pearls and Li Gui can never become Li Kui. After several warnings and urgings failed, Hong Run appealed to law to protect its own rights and interests. In November 2010, Hong Run brought the issue to the People's Court. In the face of so much evidence, Ji Run had to confess its infringement and illegal acts. In face of hard facts, the scale of law leaned to the righteous side. The People's Court brought in the verdict that Jining Ji Run Automation Instruments Co., Ltd. shall stop all infringement acts immediately, compensate Fujian Shunchang Hong Run Precision Instrument Co., Ltd. for all financial losses therefrom and publish statement with regard to its infringement facts on national media to eliminate ill effects, marking Hongrun's victory over its right protection.
As a national well-known enterprise of instruments and meters, Hong Run Precision Instruments Co., Ltd. sticks to protecting the interests of its own and customers by legal means. In future, Hong Run will crack down on infringement acts on the market with law as its weapon and tolerate no such violations, so as to purify the market.
Appendix: Court Verdict With Regard to Jining Ji Run Automation Instruments Co., Ltd.'s Infringement of Trademark Right of Hongrun